Steve A Furman
Steve A Furman spent 46 years studying how people think, behave, and make decisions—through his degree, through retail, through financial services, and always through golf.
His career began in the late 1970’s as General Manager of a bookstore chain, then as principal buyer of books, music, and videos for retail chains during the home video revolution. When the internet arrived in the mid-1990s, he pivoted to digital strategy, helping companies establish their online presence. He eventually spent twenty years at Discover Financial Services leading digital customer experience, where his job was understanding how people make financial decisions by making complex digital tasks feel intuitive.
He holds a design patent (US D636,779 S) for a spend analysis interface that visualizes consumer spending by category and merchant.
Steve’s exploration of human behavior didn’t stop at work. With a psychology degree from Western Illinois University and over thirty-five years of Buddhist meditation practice, he’s long been fascinated by the intersection of mind and performance. That curiosity led him to apply those insights to golf—a sport he’s played since age thirteen—and eventually to developing the Swing to Flow process, which recognizes golf as both physical skill and moving meditation.
His book Swing to Flow: A Mindful Approach to Better Golf brings together five decades of playing, a career studying behavior, and decades of mindfulness practice into a practical system for playing better golf. It’s the part of the game no one taught you.
Steve lives in Arizona and New Jersey with his wife and two grown sons.
stevefurman.com 